Hello! My name is
Malwina Kowalczyk
I believe the best projects come from collaboration built on trust and the continuous refinement of ideas. A background in psychology and journalism helps me understand audience needs and design communication that truly resonates. As a leader, I put people first, because I know it’s their potential that drives the products.
Workflow
- 01
Data-driven insights
My strategies are built on data — and it’s data that proves they work.
Nomagic site users +233% after content optimization
- 02
Creative execution
I turn insight into story. I craft copy, visuals and whole campaigns aligned around one clear message across every channel.
MultiSport “Gotuj się do sportu” — three industry awards
- 03
Strategic scaling
Through ongoing monitoring and continuous refinement, the strategy becomes scalable and, over time, delivers ever-better measurable results.
Nomagic LinkedIn 5.4k → 13k, #1 industry engagement
What others say
-
Malwina is a very organised, responsive and professional general marketer, who can be trusted to run different projects from creating professional videos with external vendors to shooting less formal ones, managing LinkedIn channels and supporting event preparation, coordination and branding elements.
Tristan d’Orgeval Chief Product Officer & cofounder, Nomagic
-
Her data-driven approach made a real difference in strengthening Nomagic’s social media presence. During photo and video recordings, Malwina was always patient and supportive toward colleagues who felt uncomfortable in front of the camera, helping create a relaxed and positive atmosphere.
Marek Cygan Chief AI Officer, Nomagic
-
Malwina is not only a great copywriter, but also a very positive person who puts a lot of heart into her work (...). (...) She stands out with exceptional creativity and is excellent at coming up with non-standard solutions (...). She creates attractive and linguistically clever content, cares about the details, and is meticulous.
Paweł Michaluk Founder, Brand Kolektyw
Toolbelt
On these channels
-
Facebook
-
Instagram
-
LinkedIn
-
TikTok
-
X
With these tools
-
Meta Business Suite
-
HubSpot
-
Sotrender
-
Canva
-
CapCut
-
ChatGPT
-
Gemini
-
Confluence
-
Slack
On set
After hours
Once the laptop closes, I find my balance through movement and craft. You’ll likely find me in the studio teaching Pilates or in my home workshop designing handmade jewelry.