Malwina Kowalczyk

Selected work

The engineers agree: there’s no way to cram a decade of work onto a single page — but we tried to squeeze in a taste of it anyway. See below how it went.

In-house case study

Nomagic

Nomagic is an international Physical AI startup (Series B+) building smart robotic solutions for e-commerce and logistics. The company has raised $54M in funding to date (April 2026).

I joined Nomagic as the second hire on the marketing team and the first one fully dedicated to content marketing.

Malwina Kowalczyk next to a Nomagic robotic arm in the warehouse, blue industrial lighting.
My role
Content Marketing Manager owning the brand’s digital strategy, including communication across EU and US markets. Led the LinkedIn play that held a top 3 industry position for 11 months of the year.

Scope

Social media

Data-driven management of social channels. The LinkedIn strategy maintained a top 3 industry position for 11 months of the year.

Photo & video production

Managing the full visual content production cycle — from product shoots to videos showcasing robots operating at customer sites.

Project management & agencies

Independently leading cross-functional projects (Product, Engineering, Sales) and coordinating external agencies and freelancers.

Go-to-market

Co-developing market entry strategies for new products under the Robot-as-a-Service (RaaS) model.

Content marketing

Managing the content production lifecycle — newsletter (19.2% OR) and expert articles.

Global presence

Supporting trade show coordination (Modex, LogiMAT) and producing physical assets (brochures, stickers, branding) for the global market.

Social media

Data-driven social content and channel management across LinkedIn and other platforms.

  • Social media — Nomagic
  • Social media — Nomagic
  • Social media — Nomagic
  • Social media — Nomagic

Photos

Product and on-site photography from robot installations and customer facilities.

  • Photos — Nomagic
  • Photos — Nomagic
  • Photos — Nomagic
  • Photos — Nomagic

Videos

Customer testimonials, product teasers and go-to-market video content produced in-house.

Others

Trade show presence at the industry’s key events — contributing to booth design, branding materials and coordination for the global market.

  • Others — Nomagic
  • Others — Nomagic
  • Others — Nomagic
  • Others — Nomagic

Agency case study

“Gotuj się do sportu”

MultiSport (Benefit Systems)

“No i… odmrożone!” — with those words, TV chef Robert Makłowicz invited Poland back to the sports and leisure venues reopening after the pandemic. MultiSport’s Gotuj się do sportu campaign pitched the return to physical activity as a cooking-show pun: getting moving again could be, quite literally, a piece of cake.

One campaign, three disciplines. The same creative idea collected recognition at a creative award, a PR award and a direct-marketing award.

Key visual from the Gotuj się do sportu campaign: MultiSport ambassador in neon kit next to a freezer spilling frozen sports gear, headline reads ODMROŻONE (defrosted).
My role
Content design, creative concept and copywriting.
Co-created at
Brand Kolektyw × Nav Agency

Recognized across three Polish industry awards

  1. Kreatura 2021 — Nagroda Główna
    Kreatura 2021 Nagroda Główna Radio — Poland’s leading independent creative competition
  2. Złote Spinacze 2021 — Srebrny Spinacz
    Złote Spinacze 2021 Srebrny Spinacz Poland’s largest and most prominent Public Relations industry award
  3. Golden Arrow 2022 — Wyróżnienie
    Golden Arrow 2022 Wyróżnienie A prestigious Polish marketing award

Selected brand work

Basically, a decade of agency work in one minute.

Social media

Communication strategies and effective campaigns across social platforms. Day-to-day channel management including real-time marketing (RTM).

  • Social media — Selected brand work
  • Social media — Selected brand work
  • Social media — Selected brand work
  • Social media — Selected brand work

Websites

Copy and UX for brand sites and digital promotional campaigns.

  • Websites — Selected brand work
  • Websites — Selected brand work
  • Websites — Selected brand work
  • Websites — Selected brand work

Consumer activations

Creative digital activations — concept, final visual direction and copywriting.

  • Consumer activations — Selected brand work
  • Consumer activations — Selected brand work
  • Consumer activations — Selected brand work
  • Consumer activations — Selected brand work

Animation & video

Scripts for animations, video content, interactive presentations and video case studies.

Photo shoots

Concept and planning for photo shoots across categories — from product to lifestyle to food.

  • Photo shoots — Selected brand work
  • Photo shoots — Selected brand work
  • Photo shoots — Selected brand work
  • Photo shoots — Selected brand work

Influencer marketing

Concepts for influencer and brand-ambassador collaborations, talent sourcing and creative mailing ideas.

  • Influencer marketing — Selected brand work
  • Influencer marketing — Selected brand work
  • Influencer marketing — Selected brand work
  • Influencer marketing — Selected brand work

Employer branding

Internal communication and Employer Branding projects.

  • Employer branding — Selected brand work
  • Employer branding — Selected brand work
  • Employer branding — Selected brand work

Additional materials

Creative concepts and copy for POS materials, print assets and on-trade activations.

  • Additional materials — Selected brand work
  • Additional materials — Selected brand work
  • Additional materials — Selected brand work
  • Additional materials — Selected brand work

Clients

Selected brands I’ve had the pleasure of creating for.

Let’s stay in touch!